Once upon a time, Mui Ne was an isolated stretch of beach where pioneering travellers camped on the sand. Times have changed and it's now a string of beach resorts, which have fused into one long coastal strip. These resorts are, for the most part, mercifully low-rise and set amid pretty gardens by the sea. The original fishing village is still here, but tourists outnumber locals these days. Mui Ne is definitely moving upmarket, as more exclusive places open their doors, complemented by swish restaurants and swanky shops, but there is still a (kite) surfer vibe to the town.

It’s almost impossible to get lost in Mui Ne, as everything is spread out along a 10km stretch of highway.